Brand Story
At least in the US, stories sell. If a consumer can connect with your brand on a deeper level, you have a far better chance to convert them into a customer. In short, a brand story is a narrative that communicates the ethos, values, and personality of a brand to its tar
Value Proposition
Value proposition, unique differentiator, competitive advantage, key selling proposition, and so on. You’ve likely heard one or maybe all of these phrases. While there may be several variations, the basic concept of what makes your brand different and better is founda
Branding Ideation
What is branding ideation? Why is it so crucial to the success of a business in a winner-take-all- market? Let’s dive in. Firstly, let’s break down exactly what branding ideation means. What we call branding ideation is the process of empathizing, defining, ideating