Behavioral science delves into the mechanisms behind how we digest information to make choices and engage with one another. It adopts a rigorous scientific method, starting with forming a theory regarding people’s actions and motives. This theory is then tested th

Brand voice is about how your brand sounds and comes across in words. It’s like giving your brand its unique personality that stands out from the crowd. This cool, one-of-a-kind voice is a killer way to grab attention and not just blend into the background. It&#82

Turning customers into diehard fans is a strategic endeavor that hinges on forging a deep, emotional connection between your brand and its patrons. This bond compels customers to prefer your products or services over competitors and to become vigorous advocates for your

A brand compass, or a branding compass, is a fundamental aspect of brand strategy. It is a structured messaging framework that encapsulates four key elements integral to a brand’s identity and orientation: its purpose, vision, mission, and values.  This tool

In this post, we dive into the four primary forms of brand architecture. Understanding the distinctions between how brands can be structured within a business is helpful if you start from scratch or need to consider a Brand Refresh. Branded house The branded house archi