Keast

Challenge:

Diverse Product Range: Keast’s product line, consisting of knoppers, collagen drinks, ice cream, and bars, presented the challenge of catering to various target audiences with distinct packaging needs.

Brand Cohesiveness: While the packaging for each product category needed to stand out individually, it was crucial to maintain a cohesive brand presence that reflected Keast’s commitment to quality and innovation.

Our Approach:

1. Research and Strategy

We initiated the project by conducting extensive market research and consumer surveys. This allowed us to gain insights into the target audience’s preferences and the competitive landscape. We identified key attributes that Keast wanted to convey: indulgence, health, quality, and innovation.

2. Design Concepts:

For each product category, our design team crafted unique concepts:

3. Brand Cohesion:

To maintain brand cohesiveness, we incorporated a common visual element in all the packaging – a stylized ‘Keast’ emblem that subtly represented quality and innovation.

This emblem was adapted uniquely for each product category, ensuring a consistent brand presence while allowing individual product identities to shine.

Conclusion:

The Keast packaging design project exemplifies the power of strategic design to convey a brand’s core values while catering to diverse product categories. It underscores how thoughtful packaging can transform a brand’s image and connect with consumers, ultimately driving business growth and success.

Revelation Agency takes pride in having played a pivotal role in Keast’s journey towards becoming a prominent and memorable brand in the market through innovative and effective packaging design.

This case study highlights the strategic approach, design concepts, and the positive impact of the packaging design for Keast’s diverse product range, emphasizing how the branding agency successfully balanced individual product identities with brand cohesiveness.

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