Brand Pillars
Brand pillars are the set of core values that your brand stands for and help support its promise and positioning in the market. These pillars serve as a foundation for all brand activities, helping to guide decision-making, shape perceptions, and differentiate the brand
13 Indicators It’s Time to Refresh Your Brand
The market is continuously marching forward and what is relevant today may be out of touch tomorrow. Rebranding is by no means a negative connotation and is fundamental to keeping a strong brand influential for years to come. It’s important to note that a brand re