JLL Hemp Premium CBD
JLL Hemp Premium CBD Brand Transformation Case Study
Project
Brand Innovation:
Elevating JLL to New Heights
Packaging Design
Results
– A 24% boost in sales, driven by the revitalized brand identity and appealing packaging design.
– A significant increase in customer trust and loyalty, with a 18% rise in repeat purchases.
– Enhanced brand reputation, as evidenced by a 38% increase in positive brand sentiment on social media platforms.
– Recognition as a leader in sustainability, with a 72% reduction in carbon footprint and the implementation of eco-friendly packaging solutions.
Marketing Implementation:
To create a consistent and captivating brand experience, we crafted a comprehensive brand book. Within its pages lay JLL’s brand guidelines, messaging, and communication strategies. Infusing every aspect of the brand’s marketing efforts – from digital content to packaging – with the values of top-tier quality, natural health, and sustainability.
Brand Book and Corporate Identity:
Creation of the Brand Book:
The JLL brand book served as the catalyst for the brand’s transformation. It flawlessly encapsulated the very soul of JLL, defining its identity, voice, and guiding principles. Delving into the minutiae of the brand’s visual language, the book outlined the color palette, typography, imagery, and, most iconic of all, the logo – an artful rendition of the hemp plant’s majestic leaves. The brand book became the guardian of JLL’s unyielding message, ensuring authenticity throughout all touchpoints.
Logotype and Graphic Standards:
Supplementing the brand book were comprehensive graphic standards that meticulously governed the usage of JLL’s logo. The logotype, color codes, and font styles were carefully curated to cultivate a seamless and unified corporate identity, bolstering JLL’s brand presence.
Results:
The brand transformation of JLL’s premium hemp CBD products exceeded all expectations, culminating in remarkable success:
– A reinforced and invigorated brand identity that resonates with consumers on an emotional level.
– Elevated customer engagement and an enhanced perception of JLL’s steadfast commitment to quality and natural wellness.
– A visually captivating and consistent product line that impeccably aligns with the new brand identity, further reinforcing customer trust.
Conclusion:
JLL’s brand transformation, spearheaded by a meticulously crafted brand book, unified corporate identity, and captivating product packaging design, has solidified its position as an unparalleled leader in the hemp CBD industry. The new visual identity effortlessly conveys the brand’s unwavering dedication to quality, natural health, and sustainability, establishing JLL as the indisputable choice among consumers who seek excellence.
Date
September 29, 2022