Brand Science
Behavioral science delves into the mechanisms behind how we digest information to make choices and engage with one another. It adopts a rigorous scientific method, starting with forming a theory regarding people’s actions and motives. This theory is then tested th
Brand Voice
Brand voice is about how your brand sounds and comes across in words. It’s like giving your brand its unique personality that stands out from the crowd. This cool, one-of-a-kind voice is a killer way to grab attention and not just blend into the background. ItR
Brand Loyalty
Turning customers into diehard fans is a strategic endeavor that hinges on forging a deep, emotional connection between your brand and its patrons. This bond compels customers to prefer your products or services over competitors and to become vigorous advocates for your
Brand Compass
A brand compass, or a branding compass, is a fundamental aspect of brand strategy. It is a structured messaging framework that encapsulates four key elements integral to a brand’s identity and orientation: its purpose, vision, mission, and values. This tool
Brand Architecture
In this post, we dive into the four primary forms of brand architecture. Understanding the distinctions between how brands can be structured within a business is helpful if you start from scratch or need to consider a Brand Refresh. Branded house The branded house archi
Brand Pillars
Brand pillars are the set of core values that your brand stands for and help support its promise and positioning in the market. These pillars serve as a foundation for all brand activities, helping to guide decision-making, shape perceptions, and differentiate the brand
13 Indicators It’s Time to Refresh Your Brand
The market is continuously marching forward and what is relevant today may be out of touch tomorrow. Rebranding is by no means a negative connotation and is fundamental to keeping a strong brand influential for years to come. It’s important to note that a brand re
Landscape analysis
When we start a new project at Revelation a crucial first step is truly understanding the lay of the land when it comes to our client’s marketplace. Known by a few names such as competitive landscape analysis, market mapping, market research, and so forth, the result
Naming
There are different takes on naming out there, I am of the belief that names while important don’t necessarily equate to success. If you had just heard of Google, Zillow, Xerox, or Ikea you might be left clueless as to what it even relates to and write it off as a non
Tagline vs Slogan
Can you pick up on the difference between these two branding phrases by BMW: “The Ultimate Driving Machine.” “Don’t Postpone Joy.” Even for seasoned creatives the difference between a slogan and a tagline seen above can often become blurred. It also doesn’t