Landscape analysis
When we start a new project at Revelation a crucial first step is truly understanding the lay of the land when it comes to our client’s marketplace. Known by a few names such as competitive landscape analysis, market mapping, market research, and so forth, the result
Naming
There are different takes on naming out there, I am of the belief that names while important don’t necessarily equate to success. If you had just heard of Google, Zillow, Xerox, or Ikea you might be left clueless as to what it even relates to and write it off as a non
Tagline vs Slogan
Can you pick up on the difference between these two branding phrases by BMW: “The Ultimate Driving Machine.” “Don’t Postpone Joy.” Even for seasoned creatives the difference between a slogan and a tagline seen above can often become blurred. It also doesn’t